Cold email gets deleted.
Cake gets a meeting.
Your pitch, printed on a funny cake, delivered to your prospect's office. The QR on top opens your pitch page.
0.1%
of cold emails get a reply. The other 99.9% die unread in a folder called Other.
vs
~30%
meeting rate reported on pattern-interrupt gift drops. Nobody deletes a cake.
Industry benchmarks. Our first 20 tracked drops will replace them with our own numbers.
From paste to doorstep in 5 minutes of your time.
Paste your pitch
Company, offer, tone. That is all we ask. Under a minute of typing.
AI bakes the funny
Cake art tuned for laughs, plus a pitch page behind the QR. Approve it or reroll it.
We deliver chilled
Courier drops it at the office, addressed to your decision-maker. You track scans and replies.
Every drop includes everything.
One price, nothing to configure, no add-on menu at checkout.
A cake built to get laughs
AI-generated humor, printed edible. The pattern-interrupt your emails never were.
Pitch page behind the QR
Clean, professional, hosted by us. The cake jokes; the page closes.
Chilled courier delivery
Addressed to your decision-maker personally, delivered Tuesday to Thursday.
Scan and reply tracking
Delivered, scanned, clicked, replied. Every drop reports back.
Unlimited users
No seats, ever. Your whole team orders from one workspace and one budget.
Or bring your own
Own designer? Own landing page? Upload your image, keep your URL, same price.
Lives inside the tools you already run.
No new tool to manage, no seats to buy, no implementation project. Recipients flow in from wherever your list already lives.
Read the API docsCSV or JSON upload
Export from your CRM, drop the file in, done.
One REST webhook
The endpoint Zapier, n8n and Clay already speak. No marketplace app needed.
MCP for AI agents
Your agent can list campaigns and add recipients directly.
The proof wall
Every delivered cake earns a photo here: the cake, the office, the reaction. We just started, so the wall is honest and empty.
Built for the accounts that ignore everything else.
Tier-1 prospects do not answer sequences. Compare what a booked meeting actually costs.
€400-800
per booked meeting with an in-house SDR in the EU, fully loaded.
$150-600
per meeting from outsourced pay-per-meeting agencies. Enterprise runs $900 and up.
€330-660
per meeting with ColdCake at €99 a drop, between a 30% and a conservative 15% meeting rate. And it reaches the people email never will.
One cake. One price. Everything in.
Drop 8 of 1,000 at the founding price. Then €99.
Pay during the founding phase and your workspace keeps €79 for good.
All-in: cake with edible print, AI design or your own, hosted pitch page, QR card, chilled delivery, tracking. Nothing added at checkout.
Send your first cakeSending more than a few a month?
- Pay as you goavailable now
- €79 founding / €99
- Growth5 drops included, extra €69
- €349/mo
- Scale15 drops included, extra €59
- €899/mo
Growth and Scale open once you are sending 4+ drops a month. Every tier gets the same product: unlimited users, full tracking, integrations and API, budget controls. Subscriptions are a volume discount, never a feature gate.
The objections, answered
Isn't sending a cake bribery?
A shared team cake works out to a few euros per person, far under common corporate gift thresholds (Dutch guidance sits around €50 per person). The sender is named on the cake and on the pitch page: transparent outreach, not a covert inducement. And we decline zero-tolerance targets like public officials and healthcare professionals.
What if it never gets past reception?
Our most honest risk, so we engineer for it: addressed to your decision-maker by name, loud packaging, QR card on top. The scan tells you it arrived. That is also why you pay per drop, not per promised meeting.
€79 per prospect is a lot for outbound.
Per touch, yes. Per meeting, an in-house EU SDR runs €400-800 per booking. ColdCake is for your 20 dream accounts, not your whole list. If you are comparing cost per touch across 5,000 leads, we are honestly not your channel.
This doesn't fit our brand.
The cake opens the door; the pitch page stays clean and professional. Still too playful? Upload your own design and keep your own landing page. The humor is a tool, not a requirement.
What about allergies and dietary rules?
Every box carries an allergen card (EU 1169/2011). The cake is for the whole team, and nobody has to eat it for the pitch to land. It is the medium, not the meal.
Does this keep working, or just once?
The novelty is the mechanism, so we protect it: max 2 drops per office address per month, enforced by the platform. Our claim is not that it always works. It works on the accounts where nothing else does.
Nobody is at the office anymore.
We deliver Tuesday to Thursday, when hybrid offices are fullest. Targeting a fully remote company? Then ColdCake honestly is not the play. It works for companies with a real office.
What happens with our prospects' data?
Business contact data only, hosted in the EU, processed under legitimate interest. Your legal team wants a DPA? We will sign one.
Their inbox has 200 unread pitches. Their desk has zero cakes.
Send your first cakeWe deliver in the Netherlands first.
Prospects elsewhere? Leave your email and city and you hear it the day we cover you.